AFRICA SPORTS EXPO is an unmissable event for African sports professionals. Scheduled in Casablanca from March 26 to 29, 2020, with an overall surface area of ​​20,000 square meters, this event, one of a kind on the continent, involves the participation of 180 exhibitors from 15 countries including equipment manufacturers, brands, fitness centers, developers, sports institutions, federations, advertisers, media, agencies, event producers and much more.


AFRICA SPORTS EXPO is also a program of fun and participative activities for all ages whose objective is to popularize the practice of sport. The thousands of visitors expected will be able to learn new disciplines from experienced coaches and discover new trends in vogue internationally.


The practice of sports is gaining increasing popularity in Africa. Often used by governments as a primary diplomatic tool or to ensure national cohesion, sports are also an endless source of champions while serving social and eco- nomic development purposes. This has of course, caught the attention of Western and other stakeholders, who now see Africa as a very promising and unrivaled market in the field of sports. Among them are major construction industry players, event organizers, equipment manufacturers, sports outlets, investment funds and more.

What better way of supporting this dynamism than by gathering all of these major sports players and stakeholders into one annual event right here on the African continent. Morocco and its economic powerhouse Casablanca were hence a perfect choice to host the AFRICA SPORTS EXPO from March 26-29, 2020!. As a real multisport platform, this convention will be hosting, over an area spanning more than 20,000 square meters (215,000 square feet), 180 exhibitors and 100 experts from 25 different countries as well as a number of international public figures. During this four-day period, AFRICA SPORTS EXPO 2020, which this year will be honoring Senegal as its guest country, will allow numerous professionals from around the world to showcase their knowledge, meet with clients and prospective partners and lead discussions on the future of the industry. The greater public, on the other hand, will have a chance to discover current and future sports trends and to try out new types of sports through various fun and interactive activities for guests of all ages, all while enjoying endless shopping opportunities.

We would like to welcome and thank all of our guests at this year’s AFRICA SPORTS EXPO, and look forward to seeing you all in Casablanca from March 26-29, 2020!

Exhibition presentation


AFRICA SPORTS EXPO is an unmissable event for professionals and fans of wellness and African sports. This unique encounter will take place in a 20,000 square meters area in Casablanca, allowing 150 exhibitors from 15 countries to show their work and meet the public for four days. Equipment manufacturers, brands, fitness rooms, developers, sports institutions, federations, advertisers, media, agencies and event producers will be there.

AFRICA SPORTS EXPO also aspires to become a place of reflection and exchange. Therefore, 80 renowned experts and former international players and athletes will attend this major event that will also include animations and interactive activities for all age groups.


An area dedicated to businesses wishing to promote their products and services to potential partners and to the greater public, with shopping opportunities and current international sports trends.


This section will be dedicated to various national and international sports leagues, including federations wishing to meet potential athletes.


Africa Sports Expo 2020 will offer the opportunity to address important topics related to local and international sports news and events with a number of renowned guest speakers from around the world.


An area dedicated to sports leagues wishing to showcase their various sports disciplines in a fun and interactive way.


One of AFRICA SPORTS EXPO’s main purposes is to honor successful African sports personalities. In this section, an African Hall of Fame museum will be set up to showcase our most successful athletes.


Spaces designed to give visitors a unique experience in a place dedicated to the well-being of all.

Key numbers of the 2020 edition

Participating countries

Conferences and debates


Entertainment for the general public

… and over 20,000 square meters of salon, 160 accredited international journalists, 100 recognized guest experts, more than 50,000 expected visitors


The next big meeting of African sport will take place in Senegal in 2022. Moreover, Dakar, Diamniadio and Saly will host the continent’s first Youth Olympic Games. A massive event that will behold the participation of thousands of athletes aged 15 to 18.